Project Overview

Walgreens was a client I was heavily involved in while working at GSD&M, an advertising agency based in Austin, TX.

For their Skin Smart campaign, I was pulled from my usual studio role and teamed up with a copywriter to develop a campaign to promote sun care products on social media and in the Walgreens mobile app.

I came up with the primary “sun blocked“ concept and created other designs in support of the campaign.

Goals

• Create social media campaign to promote sun care products

• Build out animations and other designs for social media and the Walgreens mobile app

• Present concepts to creative and account teams

Tools

• Photoshop, Illustrator, After Effects

Social Animations

Social Sun Care Definitions

Walgreens Mobile App