ART DIRECTION
Rudy’s Anywhere
Agency: Pictoric Media Group LLC
Client: Rudy’s Bar-B-Q
Role: Art Director
Responsibilities: Campaign concepts, design, animation, photography and video shoots, scheduling
Duration: May 2017 to Current
Tools: Photoshop, Illustrator, After Effects
Project Overview
Rudy’s Bar-B-Q, a chain of restaurants based in Austin, TX serves up Real Texas Bar-B-Q and ships several of their products, including meats and sides, nationwide under their brand Rudy’s Anywhere.
Work for Rudy’s Anywhere includes print work, videos, social media, landing pages, emails, and more. With campaigns designed around holidays such as 4th of July, Memorial Day, and the holiday season, marketing for Rudy’s Anywhere is a year-round effort.
Goals
Create full-funnel campaigns to reach a wide range of potential customers
Utilize multiple marketing channels with tailored messaging and geotargeting
Create a schedule for each medium and assist the marketing team in publishing content
Tools
Photoshop, Illustrator, After Effects
Nationwide Animation
