ART DIRECTION
Rudy’s Holiday
Agency: Pictoric Media Group LLC
Client: Rudy’s Bar-B-Q
Role: Art Director
Responsibilities: Campaign concepts, design, animation, video editing, photography and video shoots, scheduling
Duration: May 2017 to Current
Tools: Photoshop, Illustrator, After Effects
Project Overview
Rudys’ Bar-B-Q, a chain of restaurants based in Austin, TX serving up Real Texas Bar-B-Q, is a client I worked on while with Pictoric and continue to work on in my freelance career.
Work for Rudy’s has included creating various campaigns from concepts to scheduling and creating content. Holiday campaigns are full of fun ideas and high-quality execution.
Goals
Create full-funnel holiday campaign to reach a wide range of potential customers
Utilize multiple marketing channels with tailored messaging
Create a schedule for each medium and assist the marketing team in publishing content
Tools
Photoshop, Illustrator, After Effects
Television Spots
Brisket Candle
Social
