ART DIRECTION
Rudy’s Cup for a Cause
Agency: Pictoric Media Group LLC
Client: Rudy’s Bar-B-Q
Role: Art Director
Responsibilities: Design, animation, video editing, social media, long-form videos, short-form videos, in-store promotions, emails
Duration: May 2017 to Current
Tools: Photoshop, Illustrator, After Effects
Project Overview
Rudys’ Bar-B-Q, a chain of restaurants based in Austin, TX serving up Real Texas Bar-B-Q, is a client I worked on while with Pictoric and continue to work on in my freelance career.
Rudy’s runs two campaigns per year for charitable donations called Cup for a Cause. Camo Cup raises money to support military and veteran charities, while Pick Cup raises money to support breast cancer charity partners.
The campaigns include several media channels, such as social media, short- and long-form videos, emails, in-store promotions, and more.
Goals
Increase awareness of Rudy’s Cup for a Cause campaigns
Educate customers about the two programs
Increase donations for military and breast cancer charity partners
Tools
Photoshop, Illustrator, After Effects
Social Animations
Social Statics
Long-Form Videos
