Art Direction: Pictoric
ART DIRECTION
Pictoric
Agency: Pictoric Media Group LLC
Role: Art Director
Responsibilities: Branding, visual design, website design
Duration: May 2017 to Apr 2019
Tools: Photoshop, Illustrator, InDesign
Project Overview
Pictoric was a small agency I worked at where myself and a friend were the jugglers of many responsibilities. We were the creative team, project managers, account managers, etc.
When I started working there, the owner wanted to rebrand the business. What you see on this page is some of the work from that rebrand.
Goals
Rebrand the business with fun, colorful, eye-catching graphics
Create a website with the new brand guidelines
Tools
Photoshop, Illustrator, InDesign