ART DIRECTION
Beyond4
Agency: Pictoric Media Group LLC
Role: Art Director
Responsibilities: Website design, animation, social, media, emails, print design
Duration: May 2017 to Apr 2019
Tools: Photoshop, Illustrator, InDesign, After Effects
Project Overview
Beyond4, an ads platform with a focus on restaurant marketing, was my first “zero to one“ product to design. You can see more details about my experience designing the product here. The application allowed companies to create multi-channel campaigns to send consistent messaging and creative via email and SMS while tracking performance of direct mail, landing pages, and digital banners. Campaigns could be customized to programmatically target specific demographics within a company’s customer base.
To market the application, a website was needed along with other deliverables such as one-sheeters, social media content, and branding animations.
Goals
Create a new website to market the application with a client portal
Create print materials for onboarding and marketing
Create social media content for posting on Instagram and other publishers
Create animations for the logo
Tools
Photoshop, Illustrator, InDesign, After Effects
